39 factors to consider before pressing send on that email marketing campaign 👇

• [ ] Should anybody be excluded from receiving this campaign?
• [ ] Is your CTA above the fold (i.e. they do not have to scroll on a mobile device to see it)?
• [ ] Is there any personalization in your email?
  • [ ] If not, why not?
  • [ ] If so (and it’s dynamic), is it populating correctly?
• [ ] Is your CTA clear and concise?
• [ ] Is your CTA big enough to fit the size of your thumb?
• [ ] Is the color contrast on your CTA appropriate? e.g. black font on light background color or white font on dark background color
• [ ] Is your target segment up-to-date?
• [ ] Are the links in your email going to the right place?
• [ ] Are your links going to provide the optimal user experience for the customer when they land on your site? What does the journey look like from start to finish?
• [ ] Did you test the email on multiple devices and email clients to ensure that it displays correctly?
• [ ] Did you review the email for spelling and grammar errors?
• [ ] Does your email need terms and conditions (e.g. if it contains an offer)?
• [ ] Does your email include an option to opt out of future emails?
• [ ] Do you have UTM tracking and analytics set up properly so that you can monitor the success of the campaign and gather data for future optimization?
• [ ] Does your scheduled send time take into account factors such as the recipient's time zone and their likely behavior and engagement patterns?
• [ ] Are the appropriate team members (if any) looped in and know the email is going out? e.g. if you’re sending a limited-time discount, your customer support team should be aware.
• [ ] Did you run a spam filter test on mailgenius.com
• [ ] Did you double check the sender name and from field address?