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Define Your Target Audience:

• [ ] Have you identified your target audience and their pain points?
• [ ] Have you considered their demographics, psychographics, and buying habits?
• [ ] Have you developed a deep understanding of their needs and desires?
• [ ] Have you created buyer personas to represent your target audience?

Develop a Value Proposition:

• [ ] Have you defined your unique value proposition?
• [ ] Have you identified the main benefits of your product or service?
• [ ] Have you developed a brand voice and tone that reflects your value proposition?

Conduct Competitor Research:

• [ ] Have you researched your competitors and their copywriting strategies?
• [ ] Have you identified gaps in the market that your product or service can fill?
• [ ] Have you analyzed their strengths and weaknesses and developed a strategy to differentiate yourself from them?

Craft a Compelling Headline: